DIRECTOR, CONTENT DESIGN
WET, FOCUS, SENOVVA
Seminole Hard Rock, Casino & Hotel Florida
Architecture and Performance merge into one, as space and narrative collide where there is a dynamic activation of its physical parts. The Oculus, the entrance for the new Hard Rock Hotel & Casino is no different. In fact projections, light, and water add an extra element of theater to an already organic and fluid geometry. With 140ft in diameter and 35ft height, a greater expansiveness is revealed with he coordinated expansion ad rhythm of over 200ft of independently controlled rgbw lighting fixtures placed throughout the inner and outer ceiling coves, its surrounding green walls, and above and inside the water. A central waterfall with 400 pistons produces choreographed droplet patterns in cohesion with projection mapping that comes to life through music.
In an era where digital and physical spaces are more interconnected than ever, we question how to extend content beyond a screen, and create an immersive experience that encapsulates the audience in an ever responding environment that plays with the intensity and drama of swaying and pulsating colors, spiraling and undulating water and inviting users into a digital world displayed translucent walls.
Versatility, movement and expression convert this lobby entrance into a dynamic experiential masterpiece to an otherwise static architecture.
Design Partners: Focus Lighting, WET Design, Senovva.