Pico Velásquez is an architect, multimedia artist and director, movement composer & entrepreneur. With a Master’s in Design Technology with distinction from Harvard University, a background in mathematics and computational design, and trained as a classical ballet dancer for over 12 years, Pico combines her academics and passions to bring a unique perspective to the overlapping worlds of art, culture and entertainment.
Her expertise and diverse spectrum of projects center around re-imagining architectural spaces, parametric structures, programmatic narratives with audio-visual integrations, interactive digital experiences, and gaming.
In the past 10 years Pico has collaborated with esteemed designers and entertainment leaders on inspiring projects around the world. Selected projects include the canopy geometry for Google’s new headquarters in CA with Bjarke Ingels Group, the concept of the Elysium memorial for Guy Laliberté (founder of Cirque du Soleil), Samsung’s Social
Galaxy with Kenzo Digital, creative direction and content production for Hard Rock Casino & Hotel‘s Oculus with Rockwell Group, and the creative direction and game development for the multiplayer environmentalist video game Superforest.
PIICO Creative Partners was founded in 2016 as a design and production studio to facilitate Pico’s visions and collaborations, focusing on designing the future of art, cultural and performance venues and productions for both physical and virtual environments. Our multi-disciplinary team of experts includes architects, designers, animators, creative technologists, fabricators, and branding.
In an era where our virtual and physical worlds are more interconnected than ever, PIICO questions a new spatial dimension that leverages immersive and interactive mediums to rethink the perspective of our built environment.