XR & METAVERSE DIRECTION
Las Vegas, NV
Th future is multimedia; a seamless connection between our physical world and an extended shared virtual reality. Gaga World is the epiphany of a concert experience happening simultaneously live and virtual, linked through a 180 degree real-time LED screen portal. It is the first time that tens of millions of fans can come together in both the physical world with direct sight and contact
of Lady Gaga, the live performance and other fans, with a virtual world hosting the entirety of Gaga’s ecosystem of music, fashion, memories and her Born This Way Foundation. In this artistically gamified, community centered experience, fans will explore, shop, and play as well as co-create their own Gaga-based music, cities and brands.