ART & METAVERSE DIRECTOR
SAKS FIFTH AVENUE
New York City, NY
A collection of over 200 luxury brands are coming together for Saks Fifth Avenue's shared virtual shopping experience. In most recent years there's been an increasing desire for fashion to enter the Metaverse through a combination of gaming, AR/XR, and virtual worlds. The culture of brands expands beyond the products they design and into the fantasy of the worlds their collections inspire. Dior is our first prototype to test
the intersection between gamification and multi-media shopping for a younger brand community. Fantasy Dior being the mystical underwater desert representative of the color palette and patterns of the 2022 Summer collection; an immersive playground for users to explore and participate in high couture for the age of digital collectables and the creator economy.