Technology
SXSW 2024
Storytelling in the Age of
Web3 & AI

Vince Kadlubek, founder & Director at Meow Wolf - Art & Immersive Entertainment
Ian Daly, Brand Strategist Executive, former Live Nation, Apple, Conde Nast - Music & Culture
Brenda Chen, Innovation Design Director at Nike, ex- WaveXR - Virtual Experiences & Brands
Pico Velasquez, founder & CEO at VIIRA, ex-BIG - Architecture, Web3 & AI
Immersive art, virtual avatars, gamified quests, interactive and co-created worlds are shaping new forms of expression and content monetization. Our speakers have worked on some of the most noteworthy projects pivotal in shaping the evolution of experiences and narrative, including Meow Wolf, Nike, Justin Beiber, MGM, Saks Dior, Roblox, Live Nation, Apple, and Samsung.
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​This panel brings together visionaries, experts, and thought leaders who will delve into the transformative impact of AI, Web3, and immersive interactions on the narrative landscape of the digital age. From augmenting human creativity to reshaping audience engagement, we'll examine the opportunities and challenges that lie ahead and how immersive art, gamified quests, interactive and co-created worlds are shaping new forms of expression and narrative.